If an image in a document presents content or has a function, you must provide an equivalent alternative text (alt text) for the image. That information will be presented to a screen reader user when they encounter the image. There are two way to provide alt text in documents:
- Use the "Alt text" functionality in the software. You can add alt text to pictures, shapes, charts, SmartArt, etc.
- Right click on the image in the document
- Select Alt Text from the pop-up menu
- A side-bar will open next to the page where you can enter the alt text
- Describe the image content in the surrounding text of the document. For complex images like charts, you will often need to provide succinct alt text plus a table or lengthier text alternative near the image.
Alternative text should follow these best practices:
- Accurate and equivalent - present the content or function of the image.
- Succinct - a few words are usually enough; a short sentence or two is sometimes appropriate.
- No redundancies - do not provide information that is in the surrounding text.
- Do not include wording such as "image of..." or "graphic of..." - screen reading software identifies that an image is present, so it is not necessary to include that information within the alt text.
- If the image is purely for visual decoration, you can designate it as "decorative". In Word there is a box to check to indicate that it is decorative - in Google docs, you will need to enter alt="" in the alt text box
For more information and alt text examples, see the WebAIM article, Alternative Text.
Tip: When deciding what to include in alt text for an image, it is helpful to ask yourself, "If I did not include this image or I couldn't see it, what would I put in its place?" If the answer is "nothing", then alt="" or designating it as a decorative image is probably sufficient.
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